![]() In this example, when the user clicks such a link, the parameters are: What we have in this link: the homepage of our site and then 4 utm tags that explain to us and google analytics from where the user came to our site. To illustrate and explain to you how it looks, here’s a simple example: For example, if you direct traffic to an article on your site when the user clicks on a newsletter you’ve sent them, maybe an email link, and more. Well, these utm tags should be at the end of the link of your site or your landing page. Astra PRO - a WordPress theme among the best.JetPlugins - an extension plugin for Elementor (recommended).Elementor PRO - a WordPress page building plugin (recommended).Cloudways - Best WordPress web hosting!.All of these parameters (5) are named as utm tags. URL tagging allows the Google Analytics tool to understand the source of user traffic, what a medium is, the name of the campaign from which users came to your site, the content, and a keyword for the campaign. Through this full guide, we will explain how to tag URLs, why, how and when to use it, and of course you will get a URL generator so you can do it yourself. If you do not do so, you miss a lot of vital information and it is likely that the information that will appear in the tool will not allow you to make wise decisions. If you are already using tagging, this article will help you refine your knowledge of the subject.īefore we talk about it, you must understand that Google Analytics is a very important tool for your brand’s success on the web, but to use the tool correctly, there are things you must do. ![]() Google Analytics users, are you tracking your online campaigns with UTM parameters tagging? If not, you are losing a lot of information about the source of traffic and your medium, the campaign from which the traffic came and other important information (but … don’t worry, we will explain this article in a friendly and understandable way).
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